TeleCloud Sentinel for Auto Dealerships

See Which Callers Never Got An Appointment

Q: Do we need TeleCloud's phone system to use Sentinel?

No. Sentinel needs recordings, not a particular provider. Stores run it on the phone system they already have, and plenty never change it. Treat the phones and the analysis as two separate decisions on two separate timetables.

Q: Do we have to record calls first?

Yes, and there is no way around it. An unrecorded call leaves nothing to read, and we will set recording up if you need it. Then we count how many of your extensions actually record, because a service lane that records paired with a sales floor that does not is the most common gap we find.

Q: We already use a call tracking vendor. Does this replace it?

Not necessarily, and we will not pretend the overlap is zero. Call tracking tells you the call happened, where it came from and whether it connected. Sentinel tells you what was said on it and what nobody did next. Some stores run both and use us for the conversation; some consolidate. Worth comparing side by side on your own calls rather than on a feature grid.

Q: What happens to customer and finance information?

Redaction is available: names, contact details, deal and RO numbers, card and finance details come out before a finding is written or emailed. Sentinel can flag that a payoff or a credit question came up on a call without carrying the numbers into a report. Ask on the first call whether it is switched on for your account.

Q: Does this work across sales and service, or do we pick one?

Both, and the rules are different for each. A sales call is judged on whether the buyer got an appointment; a service call on whether the customer got booked in and whether a promised callback happened. You can start with one department and add the other without reconnecting anything.

Q: What happens when it gets something wrong, or marks someone down unfairly?

It will be wrong sometimes; assume that going in. Every finding carries the quote that triggered it, so a human checks it in seconds rather than taking our word for it. Nothing is auto-sent to a customer and nothing changes in another system. On scoring, an item is only counted once its stated precondition matches what the call was actually about, so nobody is marked down for a call that never reached the situation. Wrong rule, we rewrite the rule.

Q: Does Sentinel listen to calls as they happen?

No. Sentinel reads calls after they end, because the recording only reaches Sentinel once the call is complete. It is not live monitoring, it does not join calls and it does not answer them. Findings from a morning's calls are with you the same day.

Q: What are the optional modules, and what is customer health?

Both read the same recorded calls, so there is nothing further to connect, and both are priced on top of your tier. Customer health is available at any tier and ties calls together by who was on them, so you see a pattern across a customer's calls rather than one call at a time.

Sentinel is call analytics for auto dealerships: AI reads every recorded call your BDC and service lane take and shows you the buyers and service customers who were ready and never got booked. You get the actual number on the first call, not the third.

Fifteen minutes on your numbers

What your recorded call volume actually is, what Sentinel finds on calls like yours, and what it would take on your phones.

What is your store missing on the phone?

Three things, and not one of them reaches your CRM, because nobody ever created the record.

A buyer asked about a specific vehicle and never got an appointment

The call ends after the price question. No appointment set, no CRM note, no lead record. Your close rate looks normal because that buyer was never counted as an opportunity.

A service customer described a problem and hung up without an appointment

They told you what was wrong with the car. Nobody booked them in, so nothing reaches the schedule and nothing shows up as lost. The bay stays open.

A callback was promised and never made

“Let me check and call you back.” Nobody does. The customer calls again two days later, annoyed, or calls another store. The promise was never written down anywhere but the call.

What will Sentinel actually show me?

Ten specific things that happened on your phones, ranked by what they cost you.

A buyer asking about a specific vehicle

A trade-in or payoff question, in the customer's own words.

A financing or lease question tied to a new deal.

A customer quoting another dealer's price.

A service customer thinking about replacing the car.

A service request that ended without an appointment.

Recommended work the customer declined or put off.

A callback promised, or one the customer says never came.

An angry customer or a manager request, the same day.

Every call sorted by what it was about: sales, service or parts.

Learn More

In the dashboard, or in your inbox

How will I actually see what Sentinel finds?

Every finding lands in your Sentinel dashboard, and it can also email the people you name, so nobody has to remember to log in to find out.

You pick which findings send the moment they happen and which wait for the morning digest. Most stores run two or three same-day alerts and put the rest in the summary, which is what stops it becoming noise your team learns to ignore.

TeleCloud Sentinel

Alert triggered

Notification rule triggered

A monitored call matched one or more alert rules.

Call details

From (908) 555-0142 · To Service lane, main line

Call summary

Customer described a grinding noise when braking and asked whether it was covered. The advisor promised to check availability and call back. No appointment set and no time given for the callback.

Triggered rules

Callback Promised · Retention Risk

Analysis

Third call this month about the same vehicle. Clear intent to book and no appointment set, so this call will not appear on the schedule or in any missed opportunity report. Trigger sentence: “This is the third time I've called about this. Can I just bring it in Thursday?”

Sent by TeleCloud Sentinel · Conversational Insights

View call in Sentinel

What do the studies actually say about dealership phones?

All three come from Car Wars' 2026 Mid-Year Review of 44.4 million inbound dealership calls, January to June 2026. More of those calls carry buying and service intent, and nearly half of sales calls still end without an invitation to come in.

53.60%

of sales calls included an invitation to visit the showroom. Top stores reach 69%

See Source

36%

of inbound calls were service calls by June, up from 32% in January

See Source

26%

of inbound calls were sales calls by June, up from 23% in January

See Source

What is this worth to us?

Change the numbers to yours. The math updates as you type, and nothing here is sent to us.

Staff time saved, a month

Repair orders won back, a month

Profit from them, a month

Total, a month

What you would pay us

Set by your calls a month. Tiers count every recorded call analyzed, not just the calls above. See full pricing for setup, overage and terms. Customer health, +$1,499.99 Ties a customer's calls together over time, so you see a pattern instead of one call. Agent performance, +$499.99 Per-person scoring across every call, so coaching is based on all of them.

Both modules are optional, available on any tier, and priced on top of it.

Sentinel, a year

One time setup-$1,500

Net, first year

What this means

An illustration, not a promise. Every input is yours. Staff time saved assumes managers spend 20 minutes reviewing every 100 calls at $40 an hour, and that 2% of calls are repeats taking 10 minutes at $30 an hour. Once recording is running, Sentinel measures your real numbers from your own calls, which is when the estimates stop being estimates.

How does call analytics for dealerships work?

Four steps. You have probably already done the first one.

See How Sentinel Works

1. Connect your recordings

Sentinel reads recorded calls from whatever system you have, ours or anyone else's. It sits beside your CRM and DMS rather than inside them, so nobody logs anything twice. If you are not recording yet, start there and we set it up.

2. Every recorded call gets read

All of them, once each call ends. Sales and service get their own rules, because a good sales call and a good service call are judged on different things.

3. Findings reach a person, not just a dashboard

Unbooked buyers, promised callbacks and angry customers get emailed to whoever you name: the BDC manager, the service manager or the GM. Nobody on the floor changes how they take a call.

4. Day fourteen, we check our own work

We go through what fired, what it missed and what was wrong, and rewrite the rules that need it. Your store is not our first guess at your store.

Where does your call data actually go?

Three questions every dealer principal asks first.

Nothing of yours gets published

We do not publish a name, a number or a finding belonging to a store that uses Sentinel, and we would not publish yours.

Your calls stay yours

The whole stack runs in Amazon Web Services in our own account. Your recordings and transcripts are not used to train any model.

Retention you control

Recordings 90 days, transcripts and analysis 180. If you need that in contract language, or your group has a vendor questionnaire, let's walk through it together.

Frequently Asked Questions

Do we need TeleCloud's phone system to use Sentinel?

Do we have to record calls first?

We already use a call tracking vendor. Does this replace it?

What happens to customer and finance information?

Does this work across sales and service, or do we pick one?

What happens when it gets something wrong, or marks someone down unfairly?

Does Sentinel listen to calls as they happen?

What are the optional modules, and what is customer health?

Stop guessing what happened on the phone

You already record these calls and nobody has the hours to listen. Sentinel reads all of them and hands you the ten things that cost you money, starting with the buyers who never got an appointment.

Conversational Insights Sentinel Graphic (1)

Fifteen minutes, a straight answer.

Sentinel works on recordings from any phone system. If your phones are already on TeleCloud, we can pull your recording coverage before you commit to anything.